The upcoming American e-learning monopole
If you are interested in e-learning and information technology you did probably notice the last highly interesting events; Blackboard bought Angel and LETSI officially lost the stewardship of SCORM. After many years of starvation, e-learning is a real business generating increasing revenues in a growing market. E-learning companies as all companies in other industries are trying to maximize their growth and revenues. The North American business market is the most advanced hosting the biggest e-learning companies. Coming from Europe, I have seen the difference in ways and means here.
In Europe, the companies as the countries are smaller and still facing difficulties to make money in an emerging market. Lifelong learning and competency management are not that obvious for working people and the educational market is facing political issues. However, Europe is spending a lot of money in e-learning research project but this money does not create the market. So what’s happening?
North American companies are growing pretty fast while the European companies are growing slowly in a smaller market under development. We are in a globalized world, so European companies should attack the American market, right? But it’s not that simple.
First problem, patents. North America is full of patents locking the market. So the first thing for European companies is to study all the existing patents and to negotiate with the owner or change their applications in order to avoid the patent issue. It costs a lot of money and time.
Second problem, norms. In term of norms we had SCORM a trademark of the US DOD something typically American widely used all over the world. Taking the stewardship of SCORM, LETSI was a good thing to the industry making SCORM more international. Since ADL is back on the track, it remains something American. SCORM is freely usable, not sure that it will be forever. However, we had IMS involving a lot of Europeans in the IMS-LD and IMS-QTI communities. As I discovered in the Long Beach quarterly meeting, IMS-LD and IMS-QTI are no longer a top priority for IMS. Scott Wilson noticed the same thing during the Learning Impact Conference (here). But why ? What changed from the origin of IMS and Educause. The top American e-learning professionals are now members of IMS. They want some solutions as soon as possible to their technical problems. IMS is the perfect place for them to discuss and create the specification guarantying their interoperability. So all the specification leaded by e-learning researcher are scoped out. The majors are now doing their norms according to their needs excluding the companies not members of the club. They are already trusted the industry and tomorrow it will be too late to compete with them.
As a conclusion, in the coming years we should have a Microsoft and a I hope a Apple in e-learning and I hope too a Linux. Norms will be American as well as the biggest companies.

